Experience

Capital One

Lead copywriter for Venture X and Ultra Premium marketing.
Responsible for leading copywriters on large LOE campaigns, consulting with agency partners, as well as writing copy across OOH, digital, and print.
Conducting user testing with small groups of participants (10-20) to get quick user feedback to implement into the creative.
Utilizing AI for faster creative ideation across naming projects, look & feel exercises, etc.

Writing all communications for Capital One's Customer Resiliency team, supporting the Collections and Recoveries lines of business. Creative includes: copy for emails, push, SMS, video, and direct mail for initiatives like new product/offer launches, servicing communications, and educational content.
Collaborating with marketing, business, and legal partners to ensure all content is achieving business goals while remaining compliant.
Conducting user testing with small groups of participants (10-20) to get quick user feedback to implement into the creative.
Lending editing and proofing support to other Brand teams as needs arise.

Led copy creation and overall creative direction for marketing assets produced by various Klarna growth teams, including: emails, in-app articles, push notifications, messaging guides, and more.

Collaborated with designers, content strategists, and CRM specialists to formulate new campaign concepts.
Provided editing support to various Klarna Growth teams.
Managed the localization and translation of copy across 20+ global markets.
Led the branding information session for all US-based new hires every month.
Led, wrote, and project-managed an initiative to create an internal global copy library. It included approved copy for top Klarna products and was localized and translated across 20 markets.
Led the brand information session for all US-based new hires every month.
Led, wrote, and project-managed an initiative to create an internal global copy library. It included approved copy for top Klarna products and was localized and translated across 20 markets.

February 2020 - December 2020

Marriott, Molson Coors, Philips, 7-Eleven

Led social media community management, strategy, and content calendar creation for Miller Lite, Miller High Life, Hamm's, and Miller64.
Created marketing copy across print, digital, and OOH for Marriott International and affiliated brands, as well as Philips and 7-Eleven.
Supported campaign concepting and strategy for both Marriott and Molson Coors.

Led creative strategy for new client websites, with duties including site mapping, content direction, and copy creation.
Collaborated with SEO specialists to optimize client websites.
Created marketing copy assets including emails, social ads, and digital display ads.
Managed several client blogs, which involved content calendar creation, writing, research, and image sourcing.
Wrote company blog posts and press releases