HOSPITALITY BRANDS
MARKETING COPYWRITER
OOH & PRINT ADS
I worked with the team at Marriott to create OOH and print advertising materials. Below you’ll see a variety of content including bus wraps, digital signage, elevator clings, and posters.
WEBSITE CONTENT
I worked with The Crawford Hotel team to create new website copy that would appeal to an older age demographic looking for unique experiences in downtown Denver. After visiting the property, I collaborated with UX and design teams to map content for wireframes and brainstorm creative concepts to help visually showcase the new copy.
EDITORIAL CONTENT
After a complete website redesign and rebrand, The Hotel Zags wanted to showcase their new voice and cement themselves as the ultimate resource for the best things to do in Portland. I worked with the brand team to create a destination-focused blog, delivering quarterly content calendars and three monthly posts. Each post was optimized with relevant keywords.
SELECT POSTS
SOCIAL & DIGITAL ADS
Instagram Story Ads
I created Instagram story ads for a campaign for Virgin Hotels San Francisco’s restaurant, Commons Club.
DIGITAL DISPLAY ADS
The below digital ads were created as part of the grand opening campaign for Virgin Hotels Dallas.